Haylee Benton’s Business Bible

How to Get Feedback to Help Your Salon Grow

How to Get Feedback to Help Your Salon Grow

Salon owners often assume that they are providing a great or at least a good service to their customers. This can be dangerous, especially if they don’t exactly have their finger on the pulse. If you’ve ever received negative feedback, you know how devastating it can...

Make your Clients Feel Special on their Birthdays

Make your Clients Feel Special on their Birthdays

As a salon owner, finding ways to engage positively with your customers outside of appointments will be extremely important, whatever the time of year. A birthday is a perfect opportunity to try a little soft-sell to your clients, making them feel special without...

Boost Your Hair or Beauty Salon Client Retention with These Tips

Boost Your Hair or Beauty Salon Client Retention with These Tips

It is great to expand your client base and get new clients, but the trickier thing can be holding onto your existing clients and keeping their custom. Client retention can make a big difference to your bottom line. Boost Your Salon Business You can boost your business...

Tips for Getting More Rebooking’s at the End of Appointments

Tips for Getting More Rebooking’s at the End of Appointments

Most salon owners and other businesses set a premium on those customers who return again and again after that first appointment. Loyalty goes a long way to improving bottom lines and making a business successful in the long-run. If customers are coming for one salon...

How to Use Video Marketing for Your Salon

How to Use Video Marketing for Your Salon

You may have heard that video is the big, go-to marketing tool at the moment and might even be wondering how to leverage it for your salon. While video marketing can seem a little daunting at first sight, there are lots of ways that you can use it to your advantage...

Boost Your Salon’s Instagram Engagement with These Tips

Boost Your Salon’s Instagram Engagement with These Tips

Many salons and beauty parlours use Instagram as a way to reach out to their local customers. Engaging in a meaningful way on social media like this can be challenging, and achieving the right mix is essential for making the biggest impact. Business Advice for the...

Using Valentine’s Day to Market Your Salon

Using Valentine’s Day to Market Your Salon

Following Christmas and the New Year, Valentine’s Day is the next big event on the social calendar that hair and beauty salons should be looking at for a good marketing opportunity. While this year, there are challenges due to the pandemic, Valentine’s is still an...

The Importance of Strong Branding for Your Spa

The Importance of Strong Branding for Your Spa

If you want your spa to stand out from the crowd, it’s critical to develop a strong, easily identifiable brand, as a spa and salon consultant, I've helped many spa's establish new branding to help boost sales. Creating a strong brand can often be challenging for...

Quick Marketing Ideas for Hairstylists

Quick Marketing Ideas for Hairstylists

In this article we'll look at some tips for our salon consultancy team on how best to maximise your salon marketing potential. Whether it’s building an attractive website or revamping the outside of your salon, there are a lot of things you can do to market yourself...

Tips for Bouncing Back Stronger After Lockdown in Your Salon

Tips for Bouncing Back Stronger After Lockdown in Your Salon

There’s no doubt that lockdown has caused problems many businesses around the UK, not least in the beauty salon sector where close contact is such a vital factor. Even when we do get back to opening again, it is not necessarily going to be business as usual for many....

10 Marketing Strategies for Your Beauty Salon

10 Marketing Strategies for Your Beauty Salon

Stopping and taking the time to review and implement some simple marketing strategies for your Beauty Salon can make all the difference when it comes to getting new customers. As an entrepreneur and owner of several successful hair & beauty spaces I have some...