Haylee Benton’s Business Bible

Regardless of some influencers giving themselves a bad name, a lot of the social media influencers of today are effective in their ability to drive sales, promote and push traffic for businesses and brands of all sizes. So, should you be collaborating with influencers...

It is great to expand your client base and get new clients, but the trickier thing can be holding onto your existing clients and keeping their custom. Client retention can make a big difference to your bottom line. Boost Your Salon Business You can boost your business...

Most salon owners and other businesses set a premium on those customers who return again and again after that first appointment. Loyalty goes a long way to improving bottom lines and making a business successful in the long-run. If customers are coming for one salon...

You may have heard that video is the big, go-to marketing tool at the moment and might even be wondering how to leverage it for your salon. While video marketing can seem a little daunting at first sight, there are lots of ways that you can use it to your advantage...

Many salons and beauty parlours use Instagram as a way to reach out to their local customers. Engaging in a meaningful way on social media like this can be challenging, and achieving the right mix is essential for making the biggest impact. Business Advice for the...

Following Christmas and the New Year, Valentine’s Day is the next big event on the social calendar that hair and beauty salons should be looking at for a good marketing opportunity. While this year, there are challenges due to the pandemic, Valentine’s is still an...

If you want your spa to stand out from the crowd, it’s critical to develop a strong, easily identifiable brand, as a spa and salon consultant, I've helped many spa's establish new branding to help boost sales. Creating a strong brand can often be challenging for...

In this article we'll look at some tips for our salon consultancy team on how best to maximise your salon marketing potential. Whether it’s building an attractive website or revamping the outside of your salon, there are a lot of things you can do to market yourself...

There’s no doubt that lockdown has caused problems many businesses around the UK, not least in the beauty salon sector where close contact is such a vital factor. Even when we do get back to opening again, it is not necessarily going to be business as usual for many....

Stopping and taking the time to review and implement some simple marketing strategies for your Beauty Salon can make all the difference when it comes to getting new customers. As an entrepreneur and owner of several successful hair & beauty spaces I have some...

Beauty salons are busy places and finding time outside of treatments and the day to day running of a spa or salon is a big challenge for many small beauty salon owners. As a business owner, of course, you’ll realise the importance of marketing. But where do you find...

Like selling a house, selling your beauty salon business can be a stressful and lengthy experience. The good news is there is a standardized way of getting it done, hopefully attracting the right potential buyers and securing a deal that isn’t that far off from your...