Following Christmas and the New Year, Valentine’s Day is the next big event on the social calendar that hair and beauty salons should be looking at for a good marketing opportunity.
While this year, there are challenges due to the pandemic, Valentine’s is still an excellent opportunity to reach out to new and existing customers.
Here are our top tips for raising your salon marketing game in time for February 14th.
Choose a Theme for Your Salon
Just like any other significant date on the calendar, it pays to think about how you theme your salon for Valentine’s Day. There are numerous options here, and you might want to avoid the traditional red hearts and roses solution for your salon window. You could, for instance, go for a slice of Hollywood glamour to attract attention.
The key here is to find something that allies to your brand and which customers will engage with because it’s fun.
Offer Gift Certificates
A salon voucher or certificate gives you more scope for bringing in new and existing customers and is particularly relevant during the current Covid-19 pandemic. It means that customers can keep the voucher for later use once you open again. The good news is that these don’t have to given physically but can be sent digitally.
They are also a great way to reach out to significant others looking for a gift to give their partner.
Reach Out on Social Media
Social media platforms like Instagram, Twitter and Facebook are the ideal marketing tools for salons in the run-up to Valentine’s Day. It’s an opportunity to create a buzz and tell customers what you are up to and why they should book an appointment with your salon.
For example, you could run a competition by getting customers to share their Valentine’s Day images or share romantic stories from the past.
Find New Treatments
Valentine’s Day is also a great moment to launch new products or services in your salon. Almost any beauty or salon treatment can be given a romantic makeover that may appeal to customers who are looking for something different on the big day.
Create Valentine’s Gifts
Especially during the pandemic, you may want to start promoting gift ideas for your customers and their significant others. If you regularly sell retail products in your salon, this can be a great way to bring in additional income and stay connected with your customers even during the pandemic.
Another option could be to team up with other local businesses that have a romantic connection such as florists, jewellers and shops that sell chocolates to see if you can create a more exciting promotion.
Even if you are unable to bring in customers to your salon during the lockdown, it’s essential to create awareness of your business and maintain a connection with customers through various marketing techniques.
Valentine’s Day is the perfect opportunity to do this and the ideal moment to bring a bit of fun and romance into people’s lives.