Regardless of some influencers giving themselves a bad name, a lot of the social media influencers of today are effective in their ability to drive sales, promote and push traffic for businesses and brands of all sizes. So, should you be collaborating with influencers...
It is great to expand your client base and get new clients, but the trickier thing can be holding onto your existing clients and keeping their custom. Client retention can make a big difference to your bottom line. Boost Your Salon Business You can boost your business...
Most salon owners and other businesses set a premium on those customers who return again and again after that first appointment. Loyalty goes a long way to improving bottom lines and making a business successful in the long-run. If customers are coming for one salon...
You may have heard that video is the big, go-to marketing tool at the moment and might even be wondering how to leverage it for your salon. While video marketing can seem a little daunting at first sight, there are lots of ways that you can use it to your advantage...
Many salons and beauty parlours use Instagram as a way to reach out to their local customers. Engaging in a meaningful way on social media like this can be challenging, and achieving the right mix is essential for making the biggest impact. Business Advice for the...
Following Christmas and the New Year, Valentine’s Day is the next big event on the social calendar that hair and beauty salons should be looking at for a good marketing opportunity. While this year, there are challenges due to the pandemic, Valentine’s is still an...
