Regardless of some influencers giving themselves a bad name, a lot of the social media influencers of today are effective in their ability to drive sales, promote and push traffic for businesses and brands of all sizes. So, should you be collaborating with influencers to market your beauty salon?
Here are a few reasons why it could work for your business:
Build Brand Awareness
A great benefit that comes with working with influencers for your beauty salon is increasing brand awareness. It can be very difficult to get noticed, so it’s essential that you’re finding as many ways as possible to help boost your brand’s visibility and reach. With influencers, it’s all about the promotion of your brand, so make sure that when it comes to doing a collaboration, you’re specific in what you want in terms of content and the overall message that you want to get across.
By making sure they tag and take the right imagery/videos of your brand, it can prove highly beneficial for your business.
Target a Specific Audience
With influencers, you can be a lot more specific with your target audience. When advertising with mainstream magazines and publications, they’re likely to have a real mix of audience. Yes, some may be suitable for what you need but as a majority, there might not be enough. However, with influencers, if you pick the right ones, you could choose those that are closely aligned with your ideal target audience. Whether that’s by their location, age group or interests, influencers build communities of loyal followers that listen.
It Can Be Cost Effective
Traditional advertising costs a lot of money, whereas with influencer collaborations, there is a higher degree of flexibility in the way you compensate the individual. Some influencers might take a complementary (gifted) treatment as payment whereas others might want both the treatment and payment. It all depends on the number of followers and engagement they have, which is worth looking into before approaching them.
Try not to rush into the process and decide too quickly on how much you’re going to charge or give away. It’s important you assess it on an influencer-by-influencer basis, as this is going to likely differ.
The results that you get from influencer collaborations can be a lot more rewarding and a lot more personable. You’ll have more control and say over what is promoted and advertised by the influencer, and you get more for your money as a result.
Authentic & Trustworthy
With influencers, they provide more authentic and trust-worthy customer reviews. The reason this is true is because a lot of people tend to trust the word of an influencer, over more traditional outlets and even celebrities. It’s something that can be really valuable to have, especially if these reviews can be featured on your website or via your social media and remain there permanently.
Influencers are a great way of marketing your beauty salon and with influencers being so creative, you could get some great action shots out of it too!