You may have heard that video is the big, go-to marketing tool at the moment and might even be wondering how to leverage it for your salon. While video marketing can seem a little daunting at first sight, there are lots of ways that you can use it to your advantage for your salon marketing.
First of all, video is by far the most regularly consumed type of content on the planet at the moment which is why advertisers and marketers are so focused on it. The reason for this is the faster connections we see today combined with our amazing smartphones. More than half of what we view on social media or YouTube is done so on these small devices and a good deal of that is video content.
Your smartphone can also be used to create video clips that can be posted on social media or your website or even sent to customers with emails to help promote your business.
Learn How to Make Videos
Just like photography, making professional-looking videos requires a certain amount of practice and skill. A poor quality video where the camera is shaky and the sound is substandard can do more harm to your business than good.
The first thing you need to focus on, therefore, is quality over quantity. Invest in some equipment such as tripods to keep the camera still and some decent portable lighting for a start. These accessories are relatively cheap nowadays and can make a big difference in your production. Also, don’t wing your videos – script and plan them so they say what you want them to say.
How to Use Video
There are quite a lot of options here and it’s a good idea to sit down and work out what sort of content you want to produce for your customers.
- Product Demos and Teasers: If you’ve got a new product coming to your salon, producing a teaser trailer is a great way to engage customers and let them know how they can book an appointment and try it out.
- Tutorials: Sometimes your salon customers want to do things themselves. It’s great to offer tutorials and build rapport and trust between you and the people you regularly serve. You can also get experts from your local area involved who can teach your customers a new thing or two.
- Question and Answers Live: A little more daunting than pre-recorded videos for your salon business, live Q&As can be really exciting and get a lot of different people involved. Online services like Facebook Live have made this more accessible to small businesses in recent years and it’s well worth trying your hand at if you want to build that stronger connection with your customers.
- User-Generated Content: While you may be busy creating content for your business, your customers are likely to be doing the same. This is a great area to build engagement and is easier than you might think. USG or user-generated content can be added to your marketing and help create a buzz about your products and services.
Get Social for Video
YouTube isn’t the only place where you can upload videos. Short, entertaining videos are also great for other social media, particularly Instagram, Facebook and Twitter. Each platform has its type of audience and way of doing things so it’s essential to look at how others use it and try to borrow their best practice if you want to succeed.
Get it right, however, and video content can make a big difference to your visibility and engage your customers in all the right ways.